CEO Ed Policy says Packers won’t be selling the naming rights to Lambeau Field
Lambeau Field will retain its traditional name as Green Bay Packers leadership rejects the sale of naming rights during the team's annual shareholders meeting.
What happened
CEO Ed Policy confirmed the organization will not pursue a sale of the stadium’s naming rights, prioritizing an environment of continuity for the team. While the team is actively exploring new events and sponsorships to boost revenue, the historic identity of the venue remains protected under this current leadership strategy.
While the refusal to sell naming rights provides certainty regarding the stadium's branding, the specific nature of the alternative events and sponsorships the team plans to pursue to meet their revenue goals has not yet been specified.
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Coverage (7)
- See photos from 2026 Green Bay Packers Shareholders Meeting Green Bay Press-Gazette · 23h ago
- Forward-thinking Packers focused on continuity, winning Green Bay Packers · 23h ago
- Packers president Ed Policy: No sale on Lambeau Field naming rights NFL.com · 23h ago
- Packers shareholders gather at Lambeau as team explores events, sponsorships for revenue WLUK · 23h ago
- Packers CEO Ed Policy: Players develop best in an environment of continuity, not chaos NBC Sports · 23h ago
- Weather cooperates for Packers shareholders meeting at Lambeau Field Green Bay Press-Gazette · 23h ago
- CEO Ed Policy says Packers won’t be selling the naming rights to Lambeau Field NBC Sports · 23h ago
Questions people are asking
Will Lambeau Field be renamed?
No, CEO Ed Policy stated that the team will not sell the stadium's naming rights.
Are the Packers looking for other revenue streams?
Yes, shareholders were informed that the team is exploring new events and sponsorship opportunities.
What is the team's philosophy on stadium management?
CEO Ed Policy emphasized that the team performs best in an environment defined by continuity rather than change.
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