Amazon ditches GrubHub, taps Uber Eats for Prime

The switch is framed as a “better restaurant delivery experience,” and the new perk waives the Uber Eats delivery fee for orders of $25 or more – a lift from the $12 threshold that Grubhub+ offered until now.

The Grubhub deal began in 2022, when Amazon first bundled a free Grubhub+ subscription into Prime. By 2024 the benefit was made permanent and Amazon even secured warrants for up to an 18% equity stake in Grubhub under a performance‑based agreement with then‑owner Just Eat Takeaway. When Just Eat Takeaway announced a sale of Grubhub to Wonder, Amazon cashed out those warrants in December 2024, effectively ending its equity exposure. The commercial arrangement itself survived until the November 5 termination, after which members who had already activated Grubhub+ can use it through the end of 2027.

Under the Uber Eats agreement, Prime members need not create a separate Uber account; they log in with their Amazon credentials and pay with a saved card. In addition to the fee waiver, Amazon and Uber are offering $20 off each of the first two qualifying orders during a two‑week launch window. The rollout covers roughly 10,000 U.S. cities and towns, and Prime Visa cardholders earn an extra 5% cash‑back on Uber Eats orders through early December. Service fees and any small‑order surcharges still apply – the only free component is the delivery charge itself.

Amazon cites a potential “more than $175 a year” saving for heavy users, a figure that assumes frequent ordering above the $25 benchmark. By contrast, the former Grubhub+ tier eliminated delivery fees on orders over $12, making the perk more accessible to solo diners. For Uber, the partnership instantly taps tens of millions of Prime households without the expense of app‑store advertising – a strategic ploy as DoorDash still commands the largest U.S. market share in restaurant delivery.

What remains uncertain is how quickly Prime members will migrate to the Uber platform and whether the higher spend threshold will dampen usage. The coming months will reveal whether the Uber Eats tie‑in solidifies Prime’s “everything‑in‑one” promise or merely reshuffles the loyalty landscape.