Bulgarian television personality Victoria Kuzmanova has expanded her brand with teh recent opening of a luxury beauty salon in Sofia. The venture, financed by fiancé and actor Dimitar Rachkov, aims to provide high-end services mirroring those found in Western european spas, but initial reactions center on its pricing structure [[1]]. The salon’s debut also coincided with a public engagement announcement from the couple, further fueling media attention to the new business and their personal lives.
|
© |
Bulgarian television personality Victoria Kuzmanova has officially opened her new beauty salon, boasting prices that rival those of luxury spas in Western Europe. The venture, launched by the former “Gospodari na Efira” star and fiancée of actor Dimitar Rachkov, has already generated buzz – not for long lines of customers, but for its surprisingly high price list.
The most striking costs are for permanent makeup. Micro-pigmentation for eyebrows, lips, or microblading procedures are listed at 320 euros per session. Smokey eyeliner will run clients 200 euros, while a subtle lip contour costs 150 euros.
These prices significantly exceed the average monthly beauty budget for many Bulgarian women.
The salon’s offerings don’t stop there. Manicures with extensions reach 70 euros, while a derma-pen facial treatment is priced at 80 euros. Professional evening makeup also comes in at 80 euros. Hair services are similarly elevated, with permanent straightening and bleaching costing up to 150 euros, and highlights or balayage reaching 130 euros.
Laser hair removal is also a premium service, with full-leg treatments costing 140 euros for women and 190 euros for men.
The salon’s opening comes as Kuzmanova transitions from television personality to entrepreneur, a move increasingly common among Bulgarian celebrities. During the salon’s grand opening, Kuzmanova and Rachkov also announced their engagement, with Rachkov publicly signaling his commitment to marriage.
Sources say Rachkov fully funded the salon’s extensive and costly renovations, sparing no expense on designer furnishings and state-of-the-art equipment to provide the ideal environment for his fiancée’s new business. It appears that investment is already paying off.
However, social media users have already begun commenting on the salon’s pricing, suggesting it caters to a narrow, affluent clientele. Whether the salon will maintain its momentum or if the high prices will deter customers remains to be seen. One thing is certain: Victoria Kuzmanova has launched her business with ambition, and her clients’ wallets will be put to the test.
