Amidst wider economic uncertainty impacting the agricultural sector, French cooperative Vivadour has reported €558 million in revenue, highlighting the resilience of diversified business models in a challenging habitat. Based in the agricultural heartland of Riscle,the cooperative – comprised of over 1,800 farmers – is strategically balancing conventional animal agriculture with emerging plant-based protein production. The group’s performance offers a case study in adapting to supply chain pressures and commodity price volatility,issues affecting agricultural businesses globally,and specifically impacting smaller,family-run farms across Europe.
French Cooperative Vivadour Navigates Economic Headwinds with Diversified Portfolio
French agricultural cooperative Vivadour reported €558 million in revenue, demonstrating financial resilience despite ongoing economic challenges for its member farms. The group, based in Riscle, is balancing its animal and agro-food division – now representing over 40% of its activity – with its plant-based business. “When farms struggle, the cooperative, as their extension, also feels the impact. However, the trajectory towards returning to equilibrium is being maintained,” stated Florent Estebenet, President of Vivadour, during the latest general assembly.
Vivadour’s diversified operations have helped to buffer the impact of economic pressures, prompting strategic restructuring and targeted reorganizations across several sectors. The company is also investing in innovative projects aimed at strengthening its medium-term economic stability. This comes as agricultural cooperatives globally face increasing pressure from supply chain disruptions and fluctuating commodity prices.
The poultry and duck sectors are benefiting from an ambitious strategy. The standard chicken brand, Poulet d’Ici, is experiencing strong demand thanks to competitive pricing, while the Label Rouge Poulet du Gers also continues to perform well. A key challenge remains generational renewal, with efforts focused on facilitating farm takeovers and the construction of new facilities to maintain production levels. Eggs continue to be a central product, maintaining their position as the most affordable animal protein and remaining a consumer favorite, with Vivadour maintaining production through its network of farmers. Duck production remains robust, with 1.5 million ducks produced.
Significant investment is underway in the agro-food sector, including the Texipro plant, which will produce textured pea and soy proteins for human consumption. Initial harvests of these crops, slated for processing in 2025, are promising. Once fully operational, the facility is expected to utilize over 600 hectares of land, adding value for member farmers.
Vivadour’s beef division continues to be a cornerstone of the southwest French economy, generating over €100 million in revenue and processing more than 35,000 head of cattle. The past year saw exceptional price increases for both feeder and finished cattle, providing unprecedented returns for farmers and encouraging a production rebound after a decade of decline. More information about Vivadour can be found on the company website.
