FIFA President Gianni Infantino has defended the high ticket prices for the 2026 World Cup, stating that the organization only generates revenue from the tournament every four years. The comments come amid growing criticism over the cost of attending the expanded 48-team event, which will be hosted across the United States, Canada, and Mexico.
Infantino emphasized that the financial model of the World Cup relies on its quadrennial cycle, arguing that the revenue generated supports global football development initiatives. He maintained that the pricing structure reflects the tournament’s scale and the investments required to deliver a world-class experience for fans.
The 2026 World Cup will feature a record number of teams and matches, with games scheduled in 16 host cities across North America. Tournament organizers have introduced novel hospitality packages and premium ticket categories, further increasing the range of pricing options available to spectators.
Critics, including prominent Mexican sports commentator José Ramón Fernández, have accused FIFA of pricing out local fans, claiming the organization “stole the World Cup from the people of Mexico.” Fernández argued that the rising costs disproportionately affect supporters in host nations, particularly in regions where average incomes are lower.
Despite the backlash, FIFA officials have pointed to strong demand for tickets, noting that hospitality packages and premium categories have sold quickly in several markets. The organization says it continues to offer a range of access points, including standard admission, to accommodate different budgets.
As preparations continue for the inaugural expanded World Cup, the debate over accessibility and affordability remains a central topic in the lead-up to the tournament. With the event set to kick off in June 2026, fans worldwide are watching closely to see how the balance between commercial success and fan inclusion will unfold.