Xiaomi finished the third quarter as the world’s third-largest smartphone vendor, trailing Samsung and Apple, according to data from Canalys. However, the Chinese tech giant holds an even more significant position in Latin America, where it currently ranks as the second-leading smartphone provider with an 18% market share – a figure comparable to its performance in Chile.
Xiaomi established a direct presence in Chile in 2019, growing from a five-person office to a workforce of approximately 100 employees. The Chilean market has become a key strategic focus for the company within the broader Latin American region.
In 2025, the company’s local Chilean subsidiary reported revenue of USD $385 million. Martín Castro, Deputy Country Manager, indicated the company intends to continue expanding its footprint in Chile, aiming to bring its technology and innovation to more consumers throughout the country, including its automotive offerings.
Chilean Expansion
Currently, 90% of Xiaomi’s sales in Chile are generated by smartphones, its core product category globally. AIoT products – encompassing the broader Xiaomi ecosystem of connected devices – account for the remaining 10% of sales. The company is aiming for a more balanced revenue distribution.
“Ideally, a healthy revenue breakdown in Chile would be 80% smartphones and 20% AIoT products, or even 70%-30%, to foster an ecosystem that allows for greater market penetration,” Castro stated. Xiaomi’s product catalog extends beyond smartphones to include tablets, wearables, audio products, scooters, security cameras, Smart TVs, air fryers, and coffee machines.
To support this expansion, Xiaomi is actively increasing its retail presence in Chile. The company opened its first Chilean store in Galería Imperio in November and a second location in Costanera Center in January. A third store is planned for Marina Arauco in Viña del Mar.
Xiaomi anticipates opening 10 additional stores across Chile in 2026, representing a total investment of USD $1.5 million. Looking further ahead, the company plans to open 50 more stores over the next three to five years, requiring an estimated investment of USD $7.5 million. This expansion is intended to reduce reliance on smartphone sales and showcase the full range of Xiaomi products.
“Once we achieve this level of deployment, we can move beyond a business model where 90% of our revenue comes from smartphones. At that point, we can ideally achieve a healthier distribution and showcase our entire catalog,” Castro explained.
Future Product Launches
Xiaomi saw strong sales of security cameras in 2025 and expects growth in the vacuum cleaner segment in 2026, pending regulatory approvals for scooters. However, the company’s primary focus this year is on entering the white goods market.
“We are planning to introduce our entire range of white goods – refrigerators, washing machines, and air conditioners – in the second half of this year. While the market is saturated, it remains highly competitive,” Castro affirmed. “We have been working for over a year to ensure our products meet all regulatory requirements.”
The company also intends to bring its electric vehicles to Chile between 2028, and 2029. “By 2030, we will definitely have cars here, and our stores will likely be 400 square meters instead of 200,” Castro concluded.
