LG is directly challenging Samsung’s dominance in the lifestyle TV market with the unveiling of its new Gallery TV at CES 2026 [[1]]. Designed to blend into home décor as a piece of art when not in use,the Gallery TV features a new “Gallery mode” curated with the help of museum experts [[3]]. The new offering, available in 55- and 65-inch models, aims to provide a compelling alternative to Samsung’s popular “frame” televisions with a focus on art display and enhanced aesthetics [[2]].
LG is taking on Samsung’s popular “Frame” television with the debut of its new Gallery TV, unveiled at the CES 2026 technology show.
Stein Jarle Olsen / Tek.no
Las Vegas – LG Electronics is aiming to disrupt the art-inspired television market with the Gallery TV, debuting at CES 2026. The company collaborated with museum experts to develop the TV’s Gallery Mode feature, designed to replicate the viewing experience of fine art.
The Gallery TV is LG’s direct competitor to Samsung’s Frame TV, which has dominated the lifestyle TV segment for several years. The new model, known as the LG Gallery TV AI LX7, offers a new approach to displaying art and media in the home. This trend reflects a growing desire for technology to seamlessly integrate into living spaces and enhance aesthetic appeal.
Designed to Look Like Authentic Art
Gallery Mode focuses on color accuracy, brightness optimization, and glare reduction to reproduce artwork with museum-quality fidelity. The screen automatically adjusts to ambient lighting conditions throughout the day.
During a hands-on preview, the TV’s brightness appeared noticeably higher than comparable models from Samsung. However, this observation was made in a brightly lit exhibition space, which may have contributed to the difference.
According to LG representatives, the Gallery TV utilizes an LCD panel with Mini-LED backlighting. While the black levels weren’t particularly striking, the company positions the model as a more accessible option alongside its premium OLED and Micro RGB displays.
Extensive Art Library
Stein Jarle Olsen / Tek.no
The Gallery+ service provides access to over 4,500 artworks, film scenes, game graphics, and animations. However, LG differentiates itself from Samsung by requiring a monthly subscription through webOS Pay for the full library, while a free version offers limited access.
Magnetic frames can be attached to the sleek TV, with one frame (white) included and additional options available for purchase.
We tested removing these frames and were surprised by how securely they attached. Considerable force is required to detach them, which is a definite plus.
LG has not yet announced pricing, but the new model will be available in 55- and 65-inch sizes.
