Irish AI Ad Tech Firm Glitch Secures €2 Million Seed Funding

Dublin-based Glitch, an artificial intelligence-powered advertising platform, has raised €2 million in seed funding to accelerate its growth and simplify digital advertising for businesses.

The funding round was led by Elkstone, with participation from Gaingels, HBAN, and several European angel investors. Founded by Aisling Browne and Kingsley Kelly, Glitch automates key tasks in digital campaign management – including setup, targeting, budget allocation, and daily optimization – specifically targeting lean marketing teams and boutique agencies. The company, located in Dogpatch Labs, already serves clients such as Protex AI, Web Summit, and We Are Riley.

“Digital advertising shouldn’t feel like decoding a foreign language,” said Aisling Browne, chief executive and cofounder of Glitch. “We built Glitch to give lean teams the power, insights, and confidence to run high-performing campaigns — saving hours of manual work and removing the guesswork.” Early data from Glitch customers indicates a 5x increase in conversion rates, a 9 percent increase in click-through rates, and a 30 percent decline in cost per acquisition. This funding comes as businesses increasingly seek efficient and data-driven solutions to navigate the complexities of online advertising.

Glitch plans to use the investment to expand internationally, grow its commercial teams, and integrate with platforms like Meta Ads and LinkedIn. They also aim to enhance cross-platform reporting capabilities. Niall McEvoy, managing director of venture at Elkstone, stated, “In a crowded digital marketing landscape, Glitch stands out because it delivers measurable results for its clients.” You can learn more about the growing digital advertising industry in Ireland here.

The company expects to launch new features and expand its team in the coming months, further solidifying its position in the B2B marketing technology space.