BYD Terminates Staff After Viral Video Shows Employees Mocking Customer, Using Profanity in Vehicle
BYD RÊVER Thailand has announced the immediate termination of several employees after a viral video revealed staff behaving inappropriately and using vulgar language inside a customer’s vehicle. The company confirmed on April 30, 2026, that all individuals involved have been dismissed and their employment has been terminated effective immediately.
The controversy began when a vehicle owner brought their car to a service center to address suspension noise and undergo a routine check. Upon retrieving the vehicle, the customer discovered that the cables for both the dashboard camera and the interior recording device had been disconnected. The customer was shocked to find the cables unplugged, prompting them to reconnect the devices and review the saved footage to determine why the cameras had been tampered with.
The recorded footage captured a group of employees inside the car, laughing and using profanity. The recordings reportedly showed the staff mocking the owner and engaging in unprofessional behavior while the vehicle was in their care. While modern recording tools, such as the DDPAI MINI2X and other 2K-resolution cameras, are designed for road safety, in this instance, the footage served as critical evidence of employee misconduct.
In response to the public outcry and the evidence provided by the customer, BYD issued a formal apology statement, condemning the behavior of the staff. The company emphasized that such conduct is unacceptable and took swift action to remove the entire group of employees involved from their positions.
The incident has sparked widespread discussion on social media regarding the trust between consumers and automotive service providers. The decision to terminate the staff immediately underscores the company’s attempt to mitigate brand damage and reassure customers of their commitment to professional standards.
According to reports on the company’s response, the move is intended to set a clear precedent that any violation of customer trust or professional ethics will result in severe disciplinary action.
