The influx of Chinese automotive brands into the European market is shifting from a price-driven strategy to a more calculated approach, according to industry observers. While initial market entry was characterized by aggressive discounting, Chinese automakers are now focusing on establishing stable brands and a more sustainable presence.
The pace and direction of this expansion are causing concern among European manufacturers. China is no longer a theoretical threat; its automakers are rapidly gaining ground and adapting quickly. Experts suggest that while Chinese brands are making significant progress, they still require another generation of development to achieve a truly dominant market position.
“They are already better than the Europeans,” one observer noted, while quickly adding that this assessment doesn’t signal a revolutionary shift. The plug-in Seal 6, for example, is a compelling offering, even for seasoned automotive critics.
Impressive Scale
Initial impressions of the Seal 6 Touring are striking. While appearing Golf-sized in photos, the vehicle is actually comparable in size to a Skoda Superb. The dimensions are substantial: 4.84 meters long, with a 2.79-meter wheelbase and a width of 1.88 meters. In short, the Seal 6 is a large vehicle.
This perceived size difference stems from several factors. Every detail of the Seal 6 is larger than it initially appears, including its height, which prevents it from looking overly elongated. The large headlights and 19-inch wheels with substantial tires contribute to the illusion of greater size. The vehicle’s rounded, aerodynamic design likewise minimizes its visual bulk. As the manufacturer notes, the shape is inspired by the ocean – a comparison that holds some validity, as fish are also shaped by oceanic forces.
The vehicle appears to have 16-inch wheels, but they are actually 19-inch.
Subjectively, I find the Seal 6 to be an attractive vehicle, especially the wagon version. It’s not a Marcello Gandini-level milestone, but It’s certainly pleasing to the eye. Compared to the unnecessarily overdone, awkwardly sculpted, potato-like off-roaders, it’s a refreshing sight to see a modern, yet simple, proportional wagon. I like it.
Inside, It’s Demanding to Find Fault
In terms of assembly quality and materials, the interior of the Seal 6 is impressive. Occupants are surrounded by decent, soft materials that don’t induce nausea upon contact. One might assume Here’s a basic expectation in 2026, but it’s important to be realistic: manufacturers cut costs where they can, sometimes resulting in surprisingly unrefined interiors. It’s reassuring to see that this is far from the case here, and it’s worth noting the contrast with products where blatant cost-cutting is pushed onto the customer.
The excellent materials are complemented by solid construction. Nothing seems intent on leaving its place; the Seal 6 was assembled with care. I’ll revisit that point and direct the criticism towards other manufacturers. I don’t particularly care for oceanic eclecticism, but it’s actually tasteful, and importantly, it’s not boring.
Softly padded seats, generous space, and a lack of physical buttons.
I loved the seats: it’s refreshing to see manufacturers prioritizing soft cushioning, a sadly neglected feature these days. The generous dimensions provide ample space in the rear, comfortably accommodating taller passengers. With dimensions approaching those of the Superb, the cargo area is also comparable: the Seal 6 wagon offers a maximum of 500 liters of VDA-standard cargo space, just 10 liters less than the plug-in Superb.
There are imperfections, stemming primarily from the software side. The menu system is somewhat convoluted, Apple CarPlay occasionally refuses to connect, and the driver-assistance systems could utilize refinement. For example, the lane-keeping assist is occasionally erratic, and the driver-attention monitoring system frequently issues unwarranted alerts. I still dislike controlling the climate system via the touchscreen, and I particularly disdain having to navigate submenus to activate the seat heaters. Even the headlights can only be controlled through the menu system. Seriously, give me buttons!
Ride Quality Needs Refinement
Referring back to the initial assessment, Chinese automakers still have areas for improvement. The suspension is one such area. From a European perspective, the Seal 6’s ride is comfortable on long journeys, effectively absorbing road imperfections. However, the steering feels imprecise, and the car doesn’t corner with the same confidence as its German, Korean, or Japanese counterparts. It’s not a bad suspension, just not as refined as some competitors. Buyers will likely be satisfied, as it provides a smooth, comfortable ride. However, I did miss a bit more precision.
As the Skoda Superb, a similarly sized vehicle, offers a more composed and confident driving experience. While the Seal 6’s ride is comfortable, it lacks the overall refinement of its European counterparts.
The Powertrain Excels
If the suspension isn’t quite up to par, the powertrain is a strong point. The system combines a 1.5-liter, 98-horsepower four-cylinder gasoline engine with two electric motors totaling 197 horsepower. BYD’s approach is interesting: the electric motors primarily drive the vehicle, with the gasoline engine acting as a generator, but it engages to provide additional power when needed. The combined system output is 212 horsepower, though drivers rarely experience the full potential. The electric motors’ 197 horsepower and 300 Nm of torque provide convincing performance.
According to BYD and WLTP testing, the 19 kWh Blade LFP battery provides a pure electric range of 100 kilometers. This figure is accurate and easily achievable without special effort. Many plug-in hybrids suffer from drastically increased fuel consumption when the battery is depleted, but this isn’t the case with the Seal 6: it consumes approximately 6 liters per 100 kilometers when the battery is discharged, and 5.2 liters when charged. This translates to a total range of 1,250 kilometers on a single tank, which is close to the manufacturer’s claimed 1,350 kilometers. These numbers are particularly impressive for a vehicle of this size.
The system operates exceptionally smoothly due to the emphasis on electric power: it responds quickly to throttle inputs, the engine doesn’t rev unnecessarily, and there are no gear changes. It feels as refined as a fully electric vehicle, while offering the range of a diesel and comparable fuel economy. It’s a compelling combination.
The Bottom Line
The BYD Seal 6 DM-i Touring is currently heavily discounted: the base Boost model with the smaller battery is priced at 13.5 million forints, down from 15.2 million, while the Comfort version with the larger battery, tested here, is available for 16 million forints, reduced from 18.2 million. Compared to competitors, the Seal 6 offers excellent value. Numerous premium brands offer plug-in hybrids in this size class, but their prices are significantly higher.
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