In a move signaling increased collaboration within Canada’s media landscape, Crave and Ici Tou.tv have announced a joint subscription bundle aimed at French-language content consumers. The partnership between Bell-owned Crave and Radio-Canada’s Ici Tou.tv arrives as streaming services increasingly compete for subscribers through bundled offerings [[1]]. The new package, priced at $15.99 per month, offers a combined library intended to streamline access for viewers and possibly bolster support for Canadian productions [[2]].
Canadian streaming services Crave, operated by Bell, and Ici Tou.tv, from Radio-Canada, have jointly announced a new bundled subscription offering.
The combined package aims to provide a wider selection of French-language content in a single location, addressing a growing demand for diverse streaming options. The move reflects a broader trend in the media industry toward consolidation and bundled services to attract and retain subscribers.
The base-level bundle is priced at $15.99 per month, representing a savings of over 20% compared to subscribing to each service individually, according to the companies.
Details of additional bundled tiers, if any, were not immediately available. The companies have not yet announced a specific launch date beyond stating the service is available now.
This collaboration allows viewers to access content from both platforms through a unified subscription, potentially simplifying the streaming experience for French-speaking audiences in Canada.
