Amsterdam-based streaming service Videoland is making a meaningful bet on original,Dutch-language programming in a bid to capture more viewers in the competitive Benelux market. The company, which offers access to content via mobile, TV, tablet, and laptop [[1]], aims to move beyond its current offerings and challenge the enduring popularity of international reality franchises. This strategic shift reflects a growing industry trend towards localized content as streamers vie for subscribers in increasingly saturated markets, with Videoland available through both app stores [[2]] and direct subscription [[3]].
Dutch Streaming Service Videoland Aims to Outperform ‘The Real Housewives’
Amsterdam-based streaming platform Videoland is investing heavily in original content, hoping to attract a wider audience and surpass the popularity of the reality television franchise “The Real Housewives,” according to recent company statements. The strategy centers on producing high-quality Dutch-language programming to compete for viewers in the Benelux region.
The company’s ambition, as articulated by leadership, is to create shows that will “make people forget ‘The Real Housewives.’” This push comes as the streaming landscape becomes increasingly competitive, with established players like Netflix and Disney+ vying for market share.
Videoland, owned by RTL Group, is focusing on local productions to differentiate itself and appeal to a specific demographic. The move reflects a broader trend in the streaming industry, where platforms are increasingly recognizing the value of regionally tailored content. The Benelux streaming market has seen significant growth in recent years, prompting Videoland to bolster its offerings.
While specific financial details of the content investment were not disclosed, the company emphasized its commitment to expanding its original programming slate. This investment is intended to drive subscriber growth and increase engagement on the platform.
The company’s strategy is based on the belief that locally produced content resonates more strongly with audiences in the Netherlands and Belgium. Videoland is hoping this approach will translate into increased viewership and a stronger position in the competitive streaming market.
