Einar Hedegart: Strenge OL-regler stopper livestreaming og reklame

by Ryan Cooper
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Norwegian skier Einar Hedegart has been warned about strict Olympic regulations regarding social media and sponsorships. The 24-year-old, known for livestreaming during competitions and promoting sponsors, will need to adjust his approach as he prepares for his Olympic debut.

Einar Hedegart livestreamed during a World Cup event in Trondheim. He has stated that this will not happen again before the Olympics. Foto: Maxim Thore Bildbyrån/Lise Åserud, NTB

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