Geneva – Switzerland’s public broadcaster, SRG SSR, is reporting a significant success following its hosting of teh 2025 Eurovision Song contest in Basel this May. The internationally-renowned music competition, which draws a global audience of tens of millions, proved a boon for the Swiss economy and a catalyst for innovation within the broadcaster. SSR officials announced Thursday that the event came in 25% under its initial budget, totaling 15 million Swiss francs, while also garnering several prestigious industry awards.
Switzerland’s public broadcaster, SSR, is celebrating a resounding success with the 2025 Eurovision Song Contest, hosted in Basel this May. The organization reports a “very positive” outcome, marked by both critical acclaim and impressive financial results. The Eurovision contest remains one of the world’s most-watched non-sporting events, drawing tens of millions of viewers annually.
Thanks to careful financial management and increased revenue from sponsorships and ticket sales, the extraordinary costs associated with hosting Eurovision totaled 15 million Swiss francs – 25% less than the initially budgeted 20 million francs. These costs are in addition to SSR’s regular budget for major events, the organization announced Thursday.
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The contest also served as a catalyst for positive change within SSR itself. Director General Susanne Wille described Eurovision as a “driver of innovation,” stating, “New technologies, new ways of working, and new ideas emerged around this project and they endure.”
Prestigious Awards Recognize Eurovision Success
SSR received several prestigious awards in connection with the Eurovision Song Contest, including a Xaver Award for the event concept surrounding the host city presentation and the semi-final draw, developed in collaboration with the University of Applied Sciences of the Grisons. The organization also received the Excellence in Media Award from the European Broadcasting Union and the Goldene Feder award for its communication concept and strategy.
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Furthermore, nominations highlighted the creative, technical, and organizational quality of the teams involved, particularly producers Moritz Stadler and Reto Peritz. Comedian Hazel Brugger was also honored with the Deutscher Comedy Preis for her hosting duties at the event. SSR celebrated establishing new standards “far beyond national borders” with the 2025 Eurovision Song Contest.
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