Instagram launches new ephemeral photo app called Instants
Instagram has introduced a new standalone application named Instants, designed for sharing photos that disappear after 24 hours. The app is now available on both iOS and Android platforms.
According to reports, Instants features functionality inspired by Snapchat, focusing on temporary photo sharing as its core experience. Users can capture and send images that automatically delete after a single day, emphasizing spontaneity and privacy in visual communication.
The launch positions Instants as a direct competitor to BeReal, particularly in the Spanish market, where Instagram is promoting the app as a dedicated alternative for authentic, unfiltered moments. This move reflects Instagram’s strategy to expand its ecosystem beyond the main feed and Stories format.
Industry observers note that the release targets founders and early adopters interested in emerging social trends, highlighting the growing demand for platforms that prioritize real-time, transient content over permanent profiles.
Instants represents Instagram’s latest effort to innovate in the competitive social media landscape, leveraging its existing user base to test new formats for visual expression.
