Turkish fashion house Maison Ipekyol has partnered with Coverpla to launch a new line of signature fragrances, expanding its brand into the beauty sector.
The collaboration highlights Coverpla’s ability to provide comprehensive support, from design to supply chain management, for brands entering the competitive fragrance market. Ipekyol, known for its contemporary and sustainable ready-to-wear, chose Coverpla for the development of its Eau de Parfum collection, valuing both aesthetics and environmental responsibility.
Innovative Bottle Designs
Ipekyol’s new fragrance line features three distinct 100ml bottle designs, each incorporating wood and Surlyn in their construction. The Firenze bottle, reminiscent of a champagne flute, is paired with an Azero wooden cap featuring a polypropylene insert. The design is completed with a black label and ribbon.
The Gala bottle, a popular selection from Coverpla’s catalog, features a crimped neck and a vintage-style wengé wooden cap. Décor is achieved through screen-printing, adding an artisanal touch.
Completing the collection is the Kubos bottle, a squat design combined with a black Surlyn Tendance cap, embellished with the Ipekyol logo hot-stamped in gold. This attention to detail underscores the brand’s commitment to refined and responsible aesthetics.
Meeting Market Demand
The launch of the new fragrance line was met with immediate success, placing significant demands on the supply chain. Coverpla responded by ensuring efficient order fulfillment. This rapid uptake demonstrates the growing consumer interest in sustainable and stylish fragrance options.
Gamze Şahin, Cosmetic Product Development and Sourcing Manager at Ipekyol Group, stated, “We are delighted with this collaboration with Coverpla. Despite being a new product category, the process unfolded with exceptional precision and expertise, with a solution-oriented approach from start to finish.”
