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Joe Vasconcellos: 30 Years of ‘Toque’ & Chilean Music in the 90s

by Daniel Lee - Entertainment Editor
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Chilean musician Joe Vasconcellos recently celebrated four decades of musical influence with a landmark concert on November 9th commemorating the 30th anniversary of his seminal album, ‘Toque.’ The 1995 record, featuring hits like “Mágico” and “Las seis,” resonated with a generation and continues to hold a notable place in Chilean musical history.This retrospective look explores the enduring legacy of ‘Toque’ and the unexpected turns that shaped Vasconcellos’ career, from early struggles for radio play to a pivotal backstage encounter that altered his professional trajectory.

Joe Vasconcellos delivered a landmark concert on November 9th, celebrating a musical career spanning over four decades. At the Movistar Arena, he marked the 30th anniversary of ‘Toque’ (1995), one of his most acclaimed and beloved albums – the record that launched hits like ‘Mágico,’ ‘Las seis,’ ‘Solo por esta noche,’ ‘El bailarín,’ ‘Huellas,’ and ‘Sed de gol.’

The album’s enduring appeal wasn’t immediate, Vasconcellos explained in an interview with BioBioChile. “People, over time, gave ‘Toque’ a place it earned. Because the album didn’t explode right away. It gradually found its space, and that’s why I think it still has life 30 years later.”

The November celebration extended beyond the arena show, with Vasconcellos hosting listening sessions with fans in the days leading up to the concert. These intimate gatherings offered insights into the album’s creation and the context surrounding its release.

“It was like an album that spanned generations, an album born from a specific time,” he reflected. “Remember, cars in the 90s had ‘CD players,’ and people would play a CD over and over again on road trips. I’m constantly told that people stop me on the street and say, ‘Joe, that album reminds me of my dad, when we drove to Cartagena.’ They’re such cherished, tender memories.”

‘Toque’ arrived during a vibrant period for Chilean music, alongside bands like Los Tres, La Ley, Machuca, Chancho en Piedra, Los Christianes, Bambú, Nicole, Javiera Parra y Los Imposibles, Fiscales Ad-hok, Los Tetas and Lucybell. The album’s success helped define a generation of Chilean artists.

“It was wonderful that within a rock and roll environment, there was such a significant space for tenderness, friendship, the concept of family, and lovely memories. You start to think about how much happened in that era, how much happened in 1995, how many albums were released. And I was lucky enough to be among them. It was an album that opened a door for me to work with a major label and, of course, with a producer. And that changed my life,” he said.

Vasconcellos recalls the album gaining traction even before its official recording. “‘Toque’ was, ultimately, a foundational moment. At the 25th-anniversary concert for Congreso, at the Court Central, I was invited to sing ‘Hijo del Sol luminoso,’ and when Pancho Sazo invited me to perform the song, the crowd went wild and surged forward. It was a very beautiful, very ‘wow’ moment.”

The story doesn’t end there. Backstage after the show, an unexpected conversation would set the course for his artistic future.

“I ran into Luigi Mantovani, who was the director of EMI at the time. Luigi Mantovani had a resume as a producer of incredible records. So, it seemed crazy to me that he was there asking me, ‘Do you have a label?’ I replied, ‘No, I don’t have a label.’ ‘Go talk to Carlos (Fonseca),’ he told me.”

(P): And what happened next?

(R): Carlos Fonseca (the late former manager of Los Prisioneros) approached me, congratulated me, and told me to come see him on Tuesday. And on Tuesday, I was signing with the label. So, imagine, life changes, everything changes. You’re working at a fully professional level, and with a producer who really took a chance on you. We recorded in the best studio in Santiago at the time.”

(P): How did you navigate the labels that were prevalent in the 90s? ‘Toque’ and your music were unclassifiable in a way…

(R): In the nineties, musical labels were rigid, firm, and ‘Toque’ had cumbia, blues, Brazilian music.

(P): What were people saying about the album? Did this ‘multi-style’ cause problems?

(R); I always had a lot of problems in stores, with record sales, because they didn’t know where to put it. So, suddenly, you’d ask for new music, or Chilean music, and my album would be there or not, and they’d put it among the New Age records, who knows. It was a curious problem, because you had to go to the Record Fair a lot to see how sales were going. And the truth was that sometimes they had the records there, but they didn’t know which slot to put them in.

(P): What memories do you have of the musical culture of the 90s?

(R): In the 90s, you searched, you dug around. I liked to dig around in music, whatever it was, because that’s how you discovered incredible things you couldn’t even imagine existed. Today, the algorithm does that for you, but back then it was like the beginning of this algorithm thing: ‘from this record, to this record…’. The algorithm would go crazy with ‘Toque,’ haha.

(P): Joe, along with Chancho en Piedra, you were one of those who celebrated Tommy Rey as an emblem of cumbia and Chilean music in the nineties. Several months after his passing, do you think his space in Chilean music has been fully recognized? I feel like there’s still more to understand…

(R): I think the same thing: we still haven’t fully grasped his importance. And I think it’s very important to do so. He will always be present. We recorded ‘La Gloria de Chile,’ and ‘Las seis’ was a song that, in the end, was inspired by him and our cumbia. With Chancho, we realized that we played in universities, in various places, and Tommy Rey or La Sonora Palacios would close the show, but that wasn’t news. And how beautiful it was to see these gentlemen impeccable playing Chilean cumbia, which is characterized by the trumpets, five trumpets, in La Sonora… It was like saying: hey, wake up, let’s recover this because this is super important.

Everything that has happened with Tommy’s passing, we need to let it settle a bit. Don Tommy will always be present in what we do, and we feel that. We’re playing a lot now and every time we play those cumbias, Tommy and national cumbia are evoked. And it always produces a rich feeling.

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