Julbo is showcasing its latest eyewear innovations at the Velofollies trade show in Kortrijk, Belgium, marking the company’s fourth consecutive year at the event. The French brand is emphasizing its growing range of prescription sports eyewear and advanced lens technologies, alongside a dealer promotion aimed at strengthening its presence in the Benelux region. As reported by Nieuwsfiets, Julbo is offering a unique opportunity for bike shops to experience its REACTIV photochromic lenses firsthand with a giveaway at the show.
KORTRIJK – Julbo is making its fourth consecutive appearance at Velofollies, a leading cycling trade show. At booth 401A, the French eyewear brand is showcasing its latest cycling glasses and optical innovations for 2026, with a strong emphasis on prescription sports eyewear, photochromic lens technology, and a targeted dealer promotion for bicycle retailers in Belgium and the Netherlands.
With over forty sports frames available with prescription lenses, Julbo boasts one of the most comprehensive RX sports collections on the market. During Velofollies, a dedicated optician from Brilart is present at the booth to provide visitors with personalized advice, professional measurements, and fully customized quotes.
Julbo has long positioned itself as a recognized specialist in sports eyewear, focusing on athletic cyclists who demand uncompromising performance, comfort, and protection. The brand develops its own optical technologies designed to make everyday cycling easier, more comfortable, and more enjoyable.
Julbo to Give Away Free REACTIV Cycling Glasses to Bike Shops
Julbo is underscoring its growing ambitions in Belgium and the Netherlands with a promotion specifically for the trade. During Velofollies 2026, every bicycle shop that visits the Julbo booth will receive a free REACTIV cycling glass. This allows dealers to experience Julbo’s photochromic technology firsthand in real-world conditions.
The initiative aims to make the commercial potential of REACTIV tangible within the retail environment. The lenses automatically adjust to changing light conditions, providing continuous optimal visual comfort and 100 percent UV protection. According to Julbo, the test glass is an efficient tool for training sales teams, strengthening the sales pitch, and stimulating sales in the premium eyewear segment.
REACTIV Photochromic Lens Technology
During the event, Julbo is prominently showcasing its REACTIV photochromic lenses. In bright sunlight, the lenses darken to reduce glare, while they quickly lighten in cloudy or shaded conditions. The technology works fully autonomously and combines performance, comfort, and protection without manual adjustment.
Julbo is also presenting its latest bicycle models at Velofollies. FASTER represents a new step in ultra-lightweight performance. The aerodynamic, wraparound design combines a spherical single-lens construction with a minimalist design for maximum visibility and protection. The model is available in three sizes: FASTER M, L, and XL.
In addition, Julbo is introducing LIRY, an RX model within the sports segment. Thanks to an innovative construction with a floating double screen, LIRY offers a direct RX solution without an insert, combined with a wide field of vision and a high level of performance.
Strongly Rooted in Professional Cycling
Julbo is firmly rooted in professional cycling. Since 2023, the brand has been a partner of the Groupama-FDJ WorldTour team and supports riders at the highest competitive level, including David Gaudu. At booth 401A, Julbo exclusively unveils a new helmet design developed in collaboration with Groupama-FDJ. Simultaneously, the brand announces the extension of the partnership for the next three years.
JULBO.COM
