Naoual Ben Amar is playing an increasingly significant role in the strategic direction of LabelVie Group, a major player in Morocco’s modern retail sector. Her rise reflects a broader trend of women taking on leadership positions within the country’s key industries.
Ben Amar has spent several years with LabelVie, which partners with Carrefour in Morocco. She currently holds a leadership position within the company and is involved in shaping its overall strategy, according to recent reports.
Her work is supporting the expansion of LabelVie’s network of hypermarkets and supermarkets across Morocco, aligning with the company’s “Vision 2030” plan. This growth is part of a larger transformation in the distribution sector, characterized by modernized retail formats and the development of new convenience stores designed to meet evolving consumer habits.
Over the years, Ben Amar has become a recognized figure in Moroccan retail management. Her career path exemplifies the emergence of a new generation of female leaders actively contributing to the structuring and transformation of a vital sector of the national economy.
LabelVie Group is accelerating its growth as a key player in the Moroccan distribution sector, according to a statement from the company. The group’s strategic plan aims to establish it as the leading retailer in Morocco.
In 2024 alone, LabelVie opened 91 new stores, including a new Carrefour hypermarket in Béni Mellal, bringing the total number of points of sale to 270 across 33 cities. The company is also focused on expanding its e-commerce presence and integrating digital technologies into its operations. This expansion underscores the increasing importance of omnichannel retail strategies in the Moroccan market.
Ben Amar’s contributions were highlighted on March 8th, coinciding with International Women’s Day, as an example of increasing female leadership within Moroccan businesses. She is a graduate of Mohammedia School of Engineers and also holds a master’s degree, according to her LinkedIn profile.
The company’s commitment to corporate citizenship is also a key focus, with initiatives designed to contribute to a more sustainable future in partnership with stakeholders and employees.
