Nike announced on April 23, 2026, that it will eliminate approximately 1,400 positions globally as part of its ongoing restructuring efforts, marking the second round of workforce reductions this year.
The company stated that the job cuts, primarily affecting its technology department, are intended to better position the organization for future growth under its “Win Now” strategy. Nike emphasized that the reductions represent less than 2% of its total global workforce.
This announcement follows the elimination of 775 roles in January, which were mainly concentrated at U.S.-based distribution centers due to automation initiatives. Nike cited declining sales trends and pressure on profit margins from clearance discounts on older inventory as contributing factors to the latest decision.
Chief Operating Officer Venkatesh Alagirisamy communicated the changes in a note to employees, stating that the layoffs are tough for affected teams but necessary for the company’s turnaround efforts. CEO Elliott Hill, who assumed leadership in 2024, has been working to refocus the brand on core sports such as running and football while accelerating innovation in footwear.
The layoffs span employees across North America, Asia, and Europe, reflecting Nike’s global operational footprint. The company confirmed that affected staff will be notified beginning April 24, 2026.
Nike’s stock has declined more than 50% in value over the past three years, according to market performance, as competitors have gained increased shelf space in retail environments.
Nike announced on April 23, 2026, that it will eliminate approximately 1,400 positions globally as part of its ongoing restructuring efforts, marking the second round of workforce reductions this year.
The company stated that the job cuts, primarily affecting its technology department, are intended to better position the organization for future growth under its “Win Now” strategy. Nike emphasized that the reductions represent less than 2% of its total global workforce.
This announcement follows the elimination of 775 roles in January, which were mainly concentrated at U.S.-based distribution centers due to automation initiatives. Nike cited declining sales trends and pressure on profit margins from clearance discounts on older inventory as contributing factors to the latest decision.
Chief Operating Officer Venkatesh Alagirisamy communicated the changes in a note to employees, stating that the layoffs are difficult for affected teams but necessary for the company’s turnaround efforts. CEO Elliott Hill, who assumed leadership in 2024, has been working to refocus the brand on core sports such as running and football while accelerating innovation in footwear.
The layoffs span employees across North America, Asia, and Europe, reflecting Nike’s global operational footprint. The company confirmed that affected staff will be notified beginning April 24, 2026.
Nike’s stock has declined more than 50% in value over the past three years, according to market performance, as competitors have gained increased shelf space in retail environments.
