germany’s streaming market has a new, and notably different, player. Launching November 22,2023,”Programm” aims too carve out a niche for itself by prioritizing human curation over the algorithmic recommendations that dominate platforms like Netflix and Amazon Prime Video. The service is entering a competitive landscape-Statista reported over 70 streaming options available in Germany as of Q3 2023-but differentiates itself by focusing on self-reliant and international films for a discerning audience.
New Streaming Platform “Programm” Launches in Germany
Germany has a new streaming service in the market, called “Programm,” aiming to offer a curated selection of films and series. The platform officially launched on November 22, 2023, and is positioned as an alternative to larger, algorithm-driven streaming giants.
“Programm” distinguishes itself by emphasizing human curation over automated recommendations. According to the platform’s founders, the goal is to provide viewers with a more deliberate and thoughtful viewing experience. “We want to offer a counter-program to the endless scroll,” said one of the platform’s creators.
The service will initially focus on independent and arthouse cinema, as well as international series. The launch catalog includes works from directors such as Agnès Varda and films from the French New Wave. “We are starting with a relatively small but carefully selected library,” the founder explained. “We want to build a community of viewers who appreciate quality over quantity.”
“Programm” is available on a subscription basis, with pricing starting at €5 per month. The platform is currently only accessible in Germany, but the creators have indicated plans for potential expansion into other European markets in the future. The arrival of “Programm” adds to the increasingly competitive streaming landscape, offering a niche alternative for cinephiles and fans of independent film.
