Rolls-Royce has unveiled a highly customized Ghost Black Badge inspired by the world of retro video games. the one-off vehicle, commissioned by a tech entrepreneur, showcases the brand’s Bespoke capabilities with a design meticulously referencing late 1970s and early 1980s arcade culture. The project, which took a month to research and execute, demonstrates a growing trend of personalization within the luxury automotive market.
Experiencing a Rolls-Royce firsthand is always a special occasion for our team. And that’s even when we’re reviewing standard production models. The Bespoke program, where customers can fully customize their Rolls-Royce to their exact specifications, takes things to another level. The latest project, commissioned by a retro gaming enthusiast, demonstrates that perfectly.
The exterior of the vehicle features a striking two-tone blue and black color scheme, reminiscent of the neon aesthetic of classic arcade games. Complementing the shades are 22-inch wheels, illuminated grille, and the signature Spirit of Ecstasy hood ornament. A unique, hand-painted “Cheeky Alien” gaming motif composed of 89 pixels adorns the vehicle’s side panel.
Foto: Rolls-Royce
The build prioritized meticulous attention to detail.
But the real magic happens inside. The cabin fully immerses passengers in the atmosphere of late 1970s arcade games. The “Cheeky Alien” character appears here as well, alongside 8-bit engraving on the rear of the ventilation outlets. Embroidered “Player 1” through “Player 4” lettering on the seats and illuminated door sills displaying “Press Start,” “Loading…,” or “Insert Coin” add to the gaming experience.
Foto: Rolls-Royce
The car is filled with gaming references, some obvious, others more subtle.
Rolls-Royce’s signature starlight headliner has been reimagined as “Pixel Blaster” – featuring 80 pixelated fighter ships, with the “falling stars” effect reprogrammed to simulate laser fire. The dashboard is also illuminated, with 85 stars forming a visual representation of a spaceship from classic games.
Foto: Rolls-Royce
Ready, Player One?
The Rolls-Royce Bespoke team spent a month researching color palettes, materials, and graphics from the late 70s and early 80s to ensure the edition’s authenticity.
Foto: Rolls-Royce
The Rolls-Royce Ghost Black Badge Gamer is the first vehicle from the automaker to draw inspiration from the world of gaming. It’s destined for the collection of a high-profile technology entrepreneur, and the entire project reportedly reflects “the passions of a new generation of collectors.”
