Samsung’s Bespoke appliance line is rapidly evolving beyond mere aesthetics to become a central component of teh connected home.Launched in 2019 with a focus on customizable design, the Bespoke family now integrates artificial intelligence and seamless connectivity through the SmartThings platform[[1]].This push towards a fully integrated ecosystem, recently showcased at CES 2025[[2]],reflects a broader industry trend and positions Samsung as a key innovator in the future of smart living.
Samsung’s Bespoke Line Evolves into a Fully Integrated Smart Home Ecosystem
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What began as an effort to refresh home aesthetics has transformed into a comprehensive ecosystem integrating design, personalization, and connectivity. Samsung’s Bespoke appliance line, launched in 2019, has redefined the connected home concept, turning everyday appliances into design statements that reflect consumer individuality. The term “Bespoke” – meaning “made to order” or “customized” – underscores the ability for consumers to tailor colors, finishes, and configurations, creating truly unique appliances.
The line has expanded to incorporate artificial intelligence and connectivity through the SmartThings platform, offering solutions that blend personalized aesthetics with functionality and innovation for a more intelligent and convenient lifestyle. This evolution reflects a broader trend in the appliance market toward customization and integration with the smart home.
The Genesis of Bespoke (2019)
The Bespoke project originated in June 2019 in South Korea as part of the PRISM initiative, designed to reimagine the role of appliances in the modern home. The first product was the Bespoke refrigerator, which introduced unprecedented options for color, shape, texture, and finish – a departure from the traditionally limited choices of white or stainless steel.
The concept quickly expanded to include dishwashers, establishing a design narrative that combines functionality and personalization to enhance the user experience. Samsung’s work garnered industry recognition, including awards from NYCxDesign and the CES Innovation Awards, and rapidly gained popularity among younger consumers. By 2020, global sales had surpassed one million units.
Expanding to a Connected Ecosystem (2021)
In 2021, the Bespoke philosophy extended to nearly the entire appliance lineup, including washers, dryers, ovens, ranges, and vacuum cleaners. Each color, material, and finish choice reflected diverse lifestyles, while integration with SmartThings connected the design to the routines and experiences within each home. This expansion signaled Samsung’s commitment to creating a fully integrated smart home experience.
Sustainable Design and Creative Collaborations (2022)
Sustainability became a core pillar of the Bespoke line. Partnerships with artists and companies, such as a collaboration with Patagonia, introduced solutions that reduced microplastic release during washing and prevented the disposal of up to eight plastic bottles per machine annually, reinforcing the brand’s commitment to environmentally responsible practices.
The line’s aesthetics also benefited from contributions by designers and artists from various countries, drawing inspiration from architecture, pop art, and local culture, demonstrating a blend of style, technology, and cultural identity.
The Age of Artificial Intelligence: Bespoke Life and Bespoke AI (2023–2025)
Beginning in 2023, built-in Wi-Fi connectivity and compatibility with SmartThings Energy became key features across a wide range of appliances, enabling users to monitor energy consumption.
In 2024, Samsung launched Bespoke AI, featuring touchscreen displays, voice commands, and advanced automation, including food recognition, intelligent washing, and personalization based on routines.
The innovation continued into 2025. At CES 2025, a leading technology trade show, Samsung unveiled the latest appliances in the Bespoke AI 2025 line, introducing new features designed to address users’ most complex challenges.
What started as a design proposition has evolved into a fully personalized experience, encompassing both aesthetics and functionality, with options like AI Wash & Dry and Bixby Voice ID tailoring appliance behavior to individual lifestyles.
The Bespoke AI line demonstrates that technology can be both functional and aesthetically pleasing, integrating efficiency, design, and sustainability to transform appliances into pieces that reflect the identity of each home and adapt to the real needs of its users.
