Samsung Scales Up Cinema Experience with New 14-Meter Onyx LED Display
Samsung Electronics is pushing the boundaries of the theatrical experience by introducing a new 14-meter (46 feet) standard size for its Onyx (ICD model) cinema LED lineup. Announced at CinemaCon 2026 on April 13, 2026, this expansion allows the company to bring its high-end LED technology into larger premium auditoriums and Premium Large Format (PLF) theaters.
The new format is designed to address the growing demand from exhibitors for differentiated, high-impact experiences that cannot be replicated in a home setting. By scaling the Onyx platform, Samsung aims to enable greater immersion for viewers, optimize theater seating layouts, and ensure a more efficient employ of available space.
“People go to premium theaters for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-meter Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a destination again.”
This latest addition maintains the core performance and reliability of the existing Onyx ecosystem. The 14-meter model delivers the same striking contrast, rich color, and deep blacks that have defined the platform since its 2017 debut. Technically, the display achieves 100% color volume at peak brightness and utilizes an infinite contrast ratio to produce true black levels, further deepening the cinematic immersion.
The move highlights Samsung’s strategy of scalability within the premium cinema sector. The 14-meter version joins a growing family of LED options, following the previous launch of a 5-meter (16-feet) model tailored for boutique theaters and a 10-meter (33-feet) version for premium auditoriums. With screens now reaching up to 20 meters, the company is positioning LED technology as a versatile alternative to traditional projection in various theater sizes.
By expanding the Onyx lineup, Samsung is reinforcing its leadership in the premium cinema LED market, providing exhibitors with a scalable tool to attract audiences back to the big screen through superior visual fidelity and larger-than-life formats.
