Samsung’s pre-installed streaming service, TV Plus, has surpassed 100 million monthly active users globally, signaling a major win for the company in the increasingly competitive free, ad-supported streaming television (FAST) market[[2]]. Launched in 2015 [[3]], the service’s growth reflects a broader consumer trend toward choice, cost-free entertainment options amidst rising subscription costs[[1]]. This milestone positions Samsung as a key player in shaping the future of television consumption, particularly as users seek accessible content without subscription fees.
Samsung TV Plus Surpasses 100 Million Monthly Active Users Globally
Samsung TV Plus, the streaming service pre-installed on Samsung Smart TVs, has reached a significant milestone, exceeding 100 million monthly active users worldwide. This achievement underscores the growing popularity of free, ad-supported streaming television (FAST) and Samsung’s position in the evolving media landscape.
The company reports a steady increase in loyal customers utilizing the platform. Samsung TV Plus offers a diverse range of channels, including news, sports, entertainment, and lifestyle content, all accessible without subscription fees. The service’s appeal lies in its convenience and breadth of content, providing viewers with an alternative to traditional cable and paid streaming services.
Recent updates to the Samsung TV Plus interface for Galaxy devices reflect Samsung’s One UI 8.5 design language. These changes include a streamlined look and a floating navigation bar, enhancing the user experience and providing easier access to content. The updated interface aims to create a more intuitive and visually appealing environment for viewers.
Samsung Magazine highlighted the milestone, noting the increasing number of users embracing the platform’s free streaming options. The growth of Samsung TV Plus demonstrates a consumer appetite for accessible and diverse entertainment choices.
Globally, the service is gaining traction as a key player in the FAST market. The platform’s success signals a shift in how consumers access television content, with a growing preference for ad-supported models that offer a wide variety of programming without the cost of traditional subscriptions.
The company stated that the achievement represents a new benchmark for free streaming, and it continues to invest in expanding its content library and improving the user experience. Samsung TV Plus is available in a growing number of countries and continues to add new channels and features to meet the evolving needs of its audience.
