American Mint to Pay $750K in Settlement Over Deceptive Subscription Practices

Harrisburg – America Mint, LLC, a Mechanicsburg-based collectibles company, will pay $750,000 and overhaul its business practices following a settlement with the Pennsylvania Office of Attorney General over allegations of deceptive subscription enrollment tactics.

An investigation stemming from over 200 consumer complaints revealed that American Mint engaged in “negative option features,” where consumers were unknowingly enrolled in subscription services after purchasing collectibles through direct mail, phone, print ads, and its website. Consumers faced limited timeframes to return unwanted items and avoid charges. This case highlights the growing concern over negative option billing and its potential to mislead consumers.

Under the settlement, American Mint will end subscription plans and collection efforts for nearly 200,000 customers, discharge outstanding debt sent to collections, and revise its advertising to clearly disclose subscription terms. “Negative option features are a breach of state consumer laws as they are deceptive practices designed to enroll consumers into future purchases,” Attorney General Dave Sunday said. “This settlement will make many consumers whole while requiring the company to change its practices and refrain from negative option features. When buying any products, be sure to read the terms and conditions thoroughly before committing to that purchase.” Consumers who believe they were affected can contact the Bureau of Consumer Protection.

The lawsuit alleged American Mint used a “bait and hook” strategy, misleading consumers into believing they were receiving discounted or free collectibles, only to be enrolled in subscription plans with strict return windows. The settlement, filed yesterday in the Common Pleas Court of Cumberland County, does not constitute an admission of wrongdoing by American Mint, but requires full compliance with the agreed-upon terms.