Swiss wine consumption continued its downward trend in 2025, with total wine intake falling by 3.3% to reach 211.2 million liters, according to official viticulture statistics released on Tuesday.
The decline, which follows a steeper 7.9% drop in 2024, was most pronounced in red and rosé wines, which fell by 5.5%, while sparkling wines decreased by 6%. White wines showed slight resilience, edging up by 0.5% over the year.
Despite the overall market contraction, Swiss-produced wines bucked the trend, with domestic consumption rising by 2.3% to 79.2 million liters. This growth was primarily driven by red wines, which increased by 4.1%, while white wine volumes stabilized at nearly 40 million liters.
The rebound in local wine demand helped boost Switzerland’s market share for domestically produced wines to 37.5% in 2025 — a gain of two percentage points from the previous year.
The Federal Office for Agriculture described the increase as “a strong signal for national viticulture” amid heightened international competition and evolving consumer habits. Still, officials cautioned that the growth “does not suffice to offset the overall decline in sales.”
The contrasting trends come as Swiss vineyards face mounting pressure, prompting some growers to remove vines due to prolonged difficulties in selling their output. In the Valais canton, regional authorities have renewed the “Valais 200 for 1000” initiative to support local wine sales, while rejecting a proposed 10 million franc credit for voluntary vine removal.
the Valais Grand Council has mandated that abandoned or unpruned vineyards must be cleared within 30 days of April 30, shortening the previous one-year deadline as part of efforts to combat flavescence dorée, a grapevine disease.
