Taiwanese film investor Huang Li-cheng, known affectionately as “Brother Maji,” recently revealed a candid glance at his financial involvement in the local film industry, and the results are striking. Of the 14 domestic films he’s invested in, nine have reportedly lost money, according to a post on the social media platform Threads.
Despite the significant losses, Huang remains a staunch supporter of Taiwanese cinema. He enthusiastically declared, “I support national films! Jia You! (Add Oil!),” demonstrating his unwavering commitment to the industry. The revelation has sparked widespread admiration online, with many praising his dedication.
Huang’s investment journey began in 2011 with Wei Te-sheng’s epic historical drama Seediq Bale, which, despite its cultural impact, ultimately faced financial setbacks. A chart shared by Huang detailed the performance of each film, surprising many who assumed the popular Seediq Bale had been a financial success. “So many have lost money, but Seediq Bale was so popular, it actually lost money!” one commenter exclaimed.
The investor’s portfolio includes a diverse range of titles, including the recently released Kung Fu, directed by Nine Knives. While Kung Fu’s financial outcome is currently projected as a loss, Huang’s willingness to take risks on new projects underscores his belief in the potential of Taiwanese filmmaking. This transparency into the financial realities of the industry is noteworthy, as it often operates behind a veil of secrecy.
The only consistently profitable ventures in Huang’s investment history have been the Zombie horror series (parts one through three) and the romantic comedy Moon to Moon, which both achieved significant box office success. Fans have lauded the Zombie series, with one commenting on the third installment’s impressive special effects.
Interestingly, director Nine Knives chimed in to clarify that his film, Please Advise, was not a financial loss, prompting a lighthearted exchange with Huang. The open discussion highlights the collaborative spirit within the Taiwanese film community and the shared desire to see the industry thrive. The outpouring of support for Huang demonstrates the power of individual investment in bolstering a national art form.
