TAIPEI, Taiwan – A video alleging animal abuse at a Cha Ju bubble tea franchise is prompting widespread condemnation and an official inquiry. The incident, involving a reportedly 15-year-old corgi, comes as the Taiwanese brand-known for its customary tea offerings and growing international footprint[[2]]-faces mounting public pressure to address the claims. The case highlights the increasing scrutiny of business owners’ personal conduct and the swiftness with which allegations can spread via social media in Taiwan, where bubble tea culture is deeply ingrained[[1]].
Tea Shop Chain Faces Backlash Over Alleged Dog Abuse
TAIPEI, Taiwan — A popular Taiwanese bubble tea chain, Cha Ju, is responding to widespread online outrage after a video surfaced appearing to show a franchisee abusing a dog. The incident has sparked calls for boycotts and prompted a swift response from the company’s headquarters.
The video, which began circulating widely on social media, allegedly shows a 15-year-old corgi being mistreated by the owner of a Cha Ju franchise in Taipei City. Footage depicts the dog cowering in a corner, seemingly after being struck. The incident quickly drew condemnation from animal welfare advocates and social media users alike.
Cha Ju’s headquarters issued a statement early Tuesday, acknowledging the allegations and expressing deep concern. The 372-word statement emphasized the company’s commitment to animal welfare and announced an internal investigation into the matter. The company did not disclose specific details of the investigation but stated they are taking the allegations “very seriously.”
According to reports, the franchisee was previously recognized for responsible pet ownership, having received an award from the city government and a commemorative gold rice bowl. This revelation has added another layer of shock to the situation, as many express disbelief that someone honored for their care of animals could be involved in such an incident.
The Taipei City Animal Protection Office is reportedly investigating the case. The incident underscores growing public sensitivity towards animal welfare issues in Taiwan and the potential for rapid public backlash fueled by social media.
The controversy comes as Cha Ju continues to expand its presence both domestically and internationally. The company’s quick response aims to mitigate damage to its brand reputation and reassure customers of its commitment to ethical practices.
