Toyota is responding to strong consumer interest in personalization with two new tuning packages for its latest RAV4, developed by Modellista, a design firm owned by the automaker. the sixth-generation RAV4-a top seller in the compact SUV segment-is now offering drivers expanded options for aesthetic and functional upgrades. Currently available exclusively in the Japanese market, the “Lifestyle” and “Outdoor” packages cater to both on-road style and off-road capability, signaling a trend toward factory-backed customization [1].
Modellista Unveils Two Tuning Packages for the Latest RAV4
Toyota’s newly released, sixth-generation Toyota RAV4 is already receiving aftermarket attention with two distinct tuning packages developed by Modellista, a design firm owned by the Japanese automaker. The company detailed the modifications on its official website, signaling a quick response to consumer demand for personalization options.
The RAV4, a popular choice in the compact SUV segment, now offers buyers two avenues for customization, catering to both urban drivers and off-road enthusiasts. These packages focus on enhancing the vehicle’s aesthetics and functionality.
“Lifestyle” Package: A Sporty Edge for Daily Driving
The Lifestyle package is geared towards a more aggressive, sporty look and is designed for the standard RAV4 model. This upgrade features a redesigned front bumper, a unique radiator grille, and new body moldings, creating a more dynamic appearance.
Additional LED lighting enhances the vehicle’s visibility, while optional 20-inch alloy wheels with low-profile tires further emphasize the sporty character. Inside, the package includes special interior illumination and a practical organizer for the cargo area.

“Outdoor” Version: Ready for Off-Road Adventures
The second tuning kit, dubbed Outdoor, is specifically tailored for the RAV4 Adventure, the automaker’s more rugged, all-terrain variant. This package focuses on enhancing the vehicle’s durability and capability for challenging off-road conditions.
The RAV4 Adventure Outdoor receives a more substantial set of plastic body protection panels to guard against damage, along with a dedicated engine underbody shield. Integrated LED lighting is also added to the radiator grille area. Customers opting for this version can also choose 18-inch wheels equipped with durable all-terrain tires.

Powertrain Remains Consistent Across Both Packages
Despite the distinct exterior design differences, both Modellista-equipped Toyota RAV4 models currently share the same powertrain. Both versions utilize a 2,5-liter hybrid engine producing a combined output of 239 horsepower. Currently, these modifications are exclusively available for the new RAV4 in the Japanese market.