The annual Black Friday shopping event is prompting early price cuts on Apple’s iPhone lineup, including anticipated deals on the not-yet-released iPhone 17. Retailers are initiating sales earlier than ever, reflecting a highly competitive consumer electronics market and a shift toward pre-event promotions [[1]]. This year’s Black Friday falls on November 29th, and consumers are already seeing significant discounts on both current and forthcoming models [[2]], [[3]].
iPhone 17 Pricing and Black Friday Deals Emerge
Early discounts on upcoming and current iPhone models are appearing ahead of the Black Friday shopping event, signaling a competitive market for Apple products. Retailers are already offering significant price reductions, with some models seeing substantial markdowns.
Rakuten is reportedly offering the iPhone 17 for under €850, anticipating Black Friday demand. This move suggests retailers are eager to attract customers with early deals on the yet-to-be-released device.
Several retailers are also heavily discounting existing iPhone models. One iPhone is currently available for €303, down from its original price of €749, marking it as one of the best deals of the Black November sales period.
Amazon is also participating in the pre-Black Friday sales, reducing the price of the iPhone 16 Plus. Linternaute.com reports that the iPhone 16 is also available at a reduced price as the Black Friday shopping day approaches.
Another retailer is advertising a “drastically reduced” price on the iPhone 16 Pro as part of its Black Friday promotions. These early deals demonstrate a proactive strategy by retailers to capture consumer spending before the official Black Friday rush. The availability of these discounts highlights the increasing importance of pre-event sales in the consumer electronics market.
