Indonesia is preparing to launch a domestically produced national car priced under IDR 300 million (approximately $18,700 USD), entering a highly competitive market segment. With affordability a key driver for Indonesian consumers,the government is prioritizing vehicles in the IDR 200-300 million range. This move comes as numerous established automakers-including Toyota, Honda, and Daihatsu-already vie for market share with a wide array of models in the same price bracket, setting the stage for a challenging debut for the new national vehicle.
Jakarta –
Indonesia is planning to launch a domestically produced national car priced under IDR 300 million (approximately USD $18,700), and a number of existing models are poised to become its key competitors.
Price sensitivity is a major factor for Indonesian car buyers, with the IDR 200-300 million range being particularly popular. This consideration is driving the government’s approach to the national car project, according to officials.
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“We have checked the market data from Gaikindo, and the largest segment is currently vehicles priced under IDR 300 million. This is also what the government is focusing on, as affordability is a key challenge,” stated Coordinating Minister for Economic Affairs Airlangga Hartarto during a recent Kadin National Coordination Meeting.
Competitors Emerge for Indonesia’s National Car
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A wide range of vehicles currently available for under IDR 300 million – including Low Cost Green Cars (LCGC), Low MPVs, compact SUVs, and even electric vehicles – will likely compete with the new national car. Models like the Toyota Calya, Daihatsu Sigra, Toyota Avanza, and Honda Brio are among those expected to challenge the new entrant. The following details the list of vehicles currently available that will serve as rivals to the upcoming Indonesian national car.
1. Toyota
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Toyota Avanza and Veloz Photo: Dok.Toyota Astra Motor
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Toyota offers several models priced under IDR 300 million. The Calya ranges in price from IDR 169.6 million to IDR 192.6 million. The popular Avanza Low MPV is also a strong contender, priced between IDR 243 million and IDR 280.8 million. In the compact SUV segment, the Toyota Rush is available for under IDR 300 million, with the 1.5 G M/T variant at IDR 288.5 million and the 1.5 G A/T at IDR 299.5 million. Several Raize variants also fall within this price range, from IDR 242.2 million to IDR 293.9 million. Most recently, Toyota’s Veloz Hybrid, in its base trim, is priced at IDR 299 million.
2. Honda
 Honda WR-V Photo: Honda Prospect Motor |
Honda also presents a competitive lineup with models under IDR 300 million. The Brio is available from IDR 170.4 million to IDR 258.2 million. In the compact SUV segment, the WR-V is offered with a price range of IDR 280.7 million to IDR 290.7 million. For seven-passenger options, the base BR-V model is priced at IDR 297.3 million.
3. Daihatsu
 Daihatsu Xenia Photo: Andhika Prasetia |
All Daihatsu models are available at prices under IDR 300 million, including the Ayla, Sigra, Rocky, Xenia, Sirion, Terios, Luxio, and Gran Max, all falling within the IDR 200-300 million price bracket.
4. Suzuki
Suzuki offers several vehicles under IDR 300 million. The S-Presso is entirely priced under IDR 200 million. The Ertiga starts at IDR 236.1 million, and the XL7 has several variants below the IDR 300 million threshold. The Suzuki Fronx also features four variants priced under IDR 300 million.
5. Mitsubishi
 Mitsubishi Xpander Photo: Mitsubishi |
Mitsubishi’s offerings under IDR 300 million include the Xpander, with four variants available – the GLS MT, GLS CVT, Exceed Tourer MT, and Exceed Tourer CVT – all priced below the IDR 300 million mark.
6. Chery
 Chery Tiggo Cross Photo: Muhammad Zaky Fauzi Azhar |
Chery also offers vehicles under IDR 300 million, including the Tiggo Cross, priced between IDR 259.5 million and IDR 299.9 million.
7. BYD
 BYD Atto 1. Photo: Rifkianto Nugroho/detikcom |
The electric vehicle segment also features options under IDR 300 million, with BYD’s Atto 1 priced from IDR 199 million to IDR 235 million.
8. Wuling
Wuling’s lineup of vehicles under IDR 300 million includes the Formo, Confero S, Cortez S, and Alvez. In the electric vehicle segment, Wuling offers the Air ev and one variant of the BinguoEV.
9. Hyundai
The South Korean automaker offers two models priced under IDR 300 million: the Cartenz X and the Creta.
10. Jaecoo
 Jaecoo J5 Photo: Ridwan Arifin/detikoto |
Jaecoo’s J5 is another electric vehicle option priced under IDR 300 million, ranging from IDR 249.9 million to IDR 299.9 million.
These vehicles represent the competitive landscape for the upcoming Indonesian national car. As a new entrant, the national car will need to offer compelling features beyond competitive pricing to stand out in the market.
