latin American advertising technology firm Índigo is strategically expanding its presence across key regional markets. The company announced the addition of Leonardo Cheres to its Argentina team and Rogelio Osorio to its Mexico team, signaling increased investment in programmatic advertising and data-driven solutions [[1]].These appointments come as demand for complex ad tech continues to rise throughout Latin America, with brands seeking more effective ways to reach consumers.
Latin American ad tech firm Índigo has expanded its commercial teams in Argentina and Mexico, bolstering its focus on programmatic advertising, data solutions, and content offerings across the region.
Leonardo Cheres joined Índigo’s Argentina team, bringing over 15 years of experience in ad sales and media commercialization. His background includes developing cross-platform advertising agreements integrating television, social media, activations, influencer marketing, and branded content, with a focus on delivering measurable results. Cheres previously held roles at Warner Bros. Discovery, where he spearheaded branded content projects for programs like Property Brothers and Cake Boss; Cadena 3, leading a portfolio of advertisers in the agroindustry; and Centralia Media & Content, where he oversaw the strategy and commercialization of shows such as Bake Off Famosos Argentina, Iván de Viaje, and Desafío a las Brasas.
In Mexico, Rogelio Osorio has joined the commercial team with more than 10 years of experience in media sales and digital advertising. His expertise lies in ad sales, business development, and digital inventory monetization. Osorio’s previous roles include positions at Entravision, Televisa, SunMedia, and Logan. He began his career at Starcom, part of Publicis Groupe, as a specialist in the commercialization of digital solutions, including Display, Video, programmatic buying, and Influencer Marketing.
These hires reflect a growing trend of ad tech companies seeking to capitalize on the increasing demand for data-driven advertising solutions in Latin America.
“We are very happy to welcome Leo and Roger to the commercial teams in Argentina and Mexico,” said Pablo, Regional VP of Sales at Índigo. “They are executives with vast experience and a proven track record in their respective markets, and their strong results orientation will be key to enhancing the development of our business units, especially in the consolidation and growth of our programmatic sales offering. Their additions accompany the evolution of our commercial strategy, focused on offering comprehensive media, data, and content solutions on social media, aligned with the performance and branding objectives of our clients.”
