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Microsoft has announced a price reduction for Xbox Game Pass Ultimate in Brazil, lowering the monthly cost from R$119.90 to R$76.90 effective Tuesday, April 21, 2026. The change marks the lowest price for the service since the restructuring implemented in September 2025, when the plan increased from R$59.99 to R$119.90.
The adjustment also applies to PC Game Pass, which now costs R$59.99 per month, down from R$69.90. According to the company, pricing may vary by region, and the new rates represent a notable shift following recent increases across the subscription gaming market.
Microsoft noted that the price cut aligns with an updated strategy for the Call of Duty franchise, though specific details about game availability or day-one access were not included in the announcement. The move comes after a period of gradual absorption of the 2025 price increase through various channels, including retail and gift cards.
Industry observers highlighted that such broad reductions are uncommon in the gaming subscription sector, particularly after a recent cycle of price adjustments. The revised pricing positions Xbox Game Pass Ultimate below the post-2025 restructuring level, although it remains above the pre-increase rate of R$59.99.
