Longtime Philadelphia Radio DJ Pierre Robert Dies at 70
Pierre Robert, a beloved and iconic voice on Philadelphia radio for nearly five decades, has died, leaving a void in the city’s vibrant music scene.
Robert, known to listeners as “Ro-Bear,” was found dead at his home yesterday, October 29, 2025, according to Beasley Media Group, the parent company of WMMR. No foul play is suspected. He was 70 years old. Robert’s career spanned over 44 years with WMMR, beginning in 1981, and he became a fixture for listeners across southeastern Pennsylvania, southern New Jersey, Delaware, and parts of Maryland.
The DJ was famous for his daily “Pierre Robert Show,” broadcast from 10:30 a.m. to 2 p.m., and his signature greeting, “Greetings, Citizens.” He championed rock ‘n’ roll in all its forms, from classic hits to emerging local artists. Just last year, in January 2024, Robert signed a contract extension with WMMR, ensuring his continued presence on the airwaves. “Pierre’s unwavering love for music and his deep connection with listeners made him one of radio’s most enduring and beloved voices,” said Beasley Media Group CEO Caroline Beasley. Musician Jon Bon Jovi also paid tribute, remembering Robert as someone who “truly LOVED music” and cared deeply about his community.
Fellow WMMR personalities Preston and Steve described Robert as a preacher of rock ‘n’ roll, offering “common ground to dance on.” WMMR has suspended its regular programming to mourn Robert’s passing, and a replacement has not yet been named. WMMR will likely see a significant shift in its programming as the station navigates this loss.
