A New Era of Multimodal AI

by Sophie Williams
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Samsung to Launch New AI-Powered XR Device, ‘Project Moohan’

Samsung announced today it will unveil a new category of AI-native devices, beginning with “Project Moohan,” built on the Android XR platform, a move poised to significantly impact the future of immersive technology.

The new device, the first built for the open and scalable Android XR platform, seamlessly blends everyday utility with immersive experiences. Android XR was co-developed with Google and Qualcomm and is designed to scale across various form factors, embedding AI at the core of daily interactions. This collaboration aims to create a more intuitive and connected extended reality experience for users.

Samsung will officially reveal Project Moohan on October 21 at 10 p.m. ET, with the event streamed live on Samsung.com, the Samsung Newsroom, and Samsung’s YouTube channel. Customers who reserve the latest Galaxy device starting tonight are eligible for a $100 credit toward additional eligible products; details are available on Samsung’s website. For more information on extended reality technology, visit Qualcomm’s XR page.

Officials stated that Project Moohan represents a new benchmark in XR, ushering in a new era of mobile AI. The company plans to share further details regarding qualifying products and offer specifics on October 21.

Samsung has always built its devices around what truly matters: pioneering new ways to connect and experience the world. As a leader in mobile AI, Samsung is ushering in a new era by introducing a new category of AI-native devices.

At the heart of this vision is Android XR, a powerful platform optimized with AI embedded right from the start. Co-developed with Google and Qualcomm, Android XR is designed to scale across form factors, bringing AI to the center of immersive, everyday experiences.

Project Moohan is the groundbreaking first product built for the open and scalable Android XR platform, and it seamlessly blends everyday utility with immersive new experiences. This is where the true potential of XR comes alive, unlocking a whole new dimension of possibilities.

Get ready for a new benchmark in XR. The event will be streamed on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel on October 21, 10 p.m. ET.

Starting tonight, customers who reserve the latest Galaxy device are eligible to receive $100 credit to use toward any additional eligible products. Visit Samsung.com to learn more[1].

[1] Must reserve by 10/20/25 and purchase 10/21/25-11/16/25. Credit will be applied to additional products. Qualifying products and offer details will be available on 10/21/25 on Samsung.com.

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