Ariana Grande Debuts Brunette Hair, Referencing ‘Wicked’ Role
Pop star Ariana Grande revealed a new brunette hairstyle today, October 29, 2025, sharing a mirror selfie on Instagram and playfully referencing her role as Glinda in the upcoming film adaptation of “Wicked.”
The singer posted the image to her official Instagram account this morning, showcasing caramel-colored brunette locks, glossy lips, and a signature pout. She captioned the post with the line, “it’s good to see me, isn’t it?🫧,” a direct quote from her character Glinda the Good.
The change marks a departure from the icy blonde hair Grande has been sporting recently, and fans quickly responded with overwhelmingly positive feedback in the comments section. This hair transformation comes as anticipation builds for the release of “Wicked,” scheduled for November 27, 2024, where Grande stars alongside Cynthia Erivo. The film is expected to significantly impact the Broadway musical’s popularity, as seen with other adaptations like Playbill’s coverage of musical film adaptations.
Grande’s evolving look throughout the promotion of “Wicked” has been closely followed by fans and fashion observers alike, demonstrating the influence of celebrity style on popular trends. For more on Ariana Grande’s career, see her Billboard artist profile.
Representatives for Grande have not yet commented on whether the hair change is permanent or specifically tied to the film’s marketing campaign.
