Xiaomi Aggressively Adjusts POCO Pricing to Counter Realme Competition
Xiaomi is intensifying its market strategy by implementing significant price cuts on its POCO lineup, a move seen as a direct response to competitive pressure from Realme. This pricing shift is most evident with the POCO M8 Pro, where the company has sharply lowered the cost to maintain its edge in the budget-friendly segment.
The move reflects a broader trend of aggressive discounting across the POCO brand to attract value-seeking consumers. For instance, some Xiaomi POCO models featuring 12 GB of RAM and high-capacity batteries are currently seeing discounts exceeding 30%.
Beyond the budget tier, Xiaomi is leveraging various retail channels to push high-performance hardware. AliExpress is currently offering deals on Xiaomi’s gaming-centric smartphones, targeting users who require maximum processing power for mobile gaming.
The company is also positioning its higher-storage variants as competitive gift options. The POCO X8 Pro with 512 GB of storage is now available for under 370 euros, combining massive internal memory with a low price point.
For those seeking flagship-grade performance at a mid-range price, there are options featuring the Snapdragon 8 Elite chipset, 100 W swift charging, and five years of support, priced near 400 euros. This strategy of pairing cutting-edge silicon with aggressive pricing highlights Xiaomi’s commitment to disrupting the mid-range market and challenging rivals like Realme on both performance and value.
