Savvy Games Group Partners with Humain to Integrate AI Across Operations

Saudi Arabia’s Savvy Games Group, backed by the Public Investment Fund, has entered into a partnership with portfolio firm Humain to deploy full-stack artificial intelligence across its operations, bolstering the Kingdom’s growing technology sector.

The collaboration, formalized through a memorandum of understanding, will leverage Humain’s AI systems, data platforms, and infrastructure to improve efficiency in areas such as human resources, procurement, and finance. Both companies will also engage in joint research and development to explore new AI applications within Savvy’s diverse business lines. This move underscores Saudi Arabia’s ambitious plans to become a global leader in artificial intelligence, a key component of its Vision 2030 economic diversification strategy.

“We are looking forward to working with Humain to identify and unlock ways that would enhance the way we utilize AI at Savvy,” said Brian Ward, CEO of Savvy Games Group. “Humain operates across the entire AI value chain…so there are a lot of opportunities for us to look at and create tangible programs of activities.” Tareq Amin, CEO of Humain, added that the partnership comes at an “exciting time” following the launch of Humain One, an agentic AI operating system, and highlighted the potential of AI to enhance creativity and productivity in game development. Savvy Games Group recently hosted the Esports World Cup in Riyadh, demonstrating its commitment to expanding Saudi Arabia’s presence in competitive gaming – learn more about Savvy’s initiatives here.

This partnership exemplifies the synergy between companies within the Public Investment Fund’s portfolio, fostering knowledge exchange and shared value creation. Humain is also developing a large-scale AI-ready data center campus in Saudi Arabia in partnership with AirTrunk, backed by Blackstone and the Canada Pension Plan Investment Board, and is the subject of a proposed minority stake acquisition by Saudi Aramco, as reported by Reuters. Officials stated that the collaboration will continue to position Saudi Arabia as a globally competitive hub for innovation and talent development.