Bosch Turkey Pulls Mother’s Day Ad Following Government Backlash and Regulatory Probe
Bosch Turkey has removed a Mother’s Day advertisement from publication after it drew sharp condemnation from government officials and triggered an official investigation by the country’s media regulator.
The controversy stems from a campaign that featured the concept of dog mothers
, a move that sparked immediate backlash from conservative circles and government leadership. According to reports from T24, the newspaper Yeni Şafak played a prominent role in targeting the advertisement, leading to a wider public outcry.
Mahinur Göktaş, the Minister of Family and Social Services, issued a stern rebuke of the campaign, arguing that the imagery undermined the sanctity of the family unit. In a statement reported by Hürriyet and Sabah, Göktaş stated that
“Motherhood is not a concept to be devalued by reducing it to advertising language!” Mahinur Göktaş, Minister of Family and Social Services
The political backlash was quickly followed by regulatory action. RTÜK, Turkey’s Radio and Television Supreme Council, has launched a formal investigation into the advertisement, as confirmed by ankahaber.net.
Following the government’s reaction and the regulatory probe, the ad was taken down. According to Diken, the company removed the content after it became a target of intense criticism.
The incident underscores the sensitivity surrounding traditional family values in Turkey and the speed with which corporate messaging can face state-level scrutiny when it clashes with official cultural narratives.
