indonesia’s smartphone market is poised for increased competition with the return of several key Chinese brands. Huawei, Motorola, Honor, and Meizu are re-entering the market in early 2025 after periods of absence, signaling a potential shakeup for consumers and existing manufacturers alike. The companies are launching a range of devices-from flagship models to more affordable options-aimed at capturing market share in Southeast Asia’s largest economy [[1]].
Indonesia’s smartphone market is experiencing a resurgence in early 2025 with the return of four Chinese brands – Huawei, Motorola, Honor, and Meizu – after a period of absence. The re-entry of these players signals increased competition in a key Southeast Asian market and offers consumers a wider range of options.
The comeback is marked by the launch of new products across various segments, from flagship devices like the Huawei Pura 70 Ultra and Honor Magic V3, to mid-range and entry-level phones such as the Moto G45 and Meizu Mblu 21.
1. Huawei
Huawei is one of the major brands re-introducing smartphones to Indonesia, having last launched a device in the country – the Huawei P50 Pro – in February 2022. While the company continued to sell other products like tablets, laptops, and smartwatches, smartphone sales were paused until the announcement of their return in November 2024.
The company’s return is highlighted by the launch of its flagship Huawei Pura 70 Ultra, marking the debut of the Pura series in Indonesia, a rebranding of Huawei’s P series flagship line. Huawei expressed optimism that its re-entry into the Indonesian smartphone market will pave the way for the introduction of more Huawei phones in the future.
Baca juga: Spesifikasi dan Harga Huawei Pura 70 Ultra di Indonesia
2. Motorola
Seperti smartphone pada umumnya, isi kotak kemasannya tentu mencakup unit ponsel. Namun yang menarik, Moto G45 5G dalam kotaknya ini sudah dipasangi dengan jelly case.
Padahal biasanya, jelly case dan ponsel dalam kotak kemasannya dibuat terpisah.
Motorola officially returned to the Indonesian smartphone market after an eight-year absence, launching its first product upon its return – the Moto G45 – on Tuesday, February 18, 2025. The brand has a long history in Indonesia, dating back to the era of feature phones and Android smartphones, with several models released in 2017, including the Moto G5s Plus and Moto E4 Plus, before a period of inactivity.
Baca juga: Hands-on HP Moto G45 5G: Antarmuka Unik, Warna Nyentrik
3. Honor
Vendor elektronik asal China, Honor merilis smartphone lipat Honor Magic V3 sebagai debut kembalinya di Indonesia, Rabu (26/2/2025).Honor first entered the Indonesian market in 2018, while under the Huawei umbrella. Several Honor phones were marketed during that time, including the Honor 9 Lite, Honor 7X, and Honor View 10. However, since 2019, Honor ceased releasing smartphones in Indonesia, marketing non-phone products only through marketplace partners.
After a five-year absence, Honor announced its return to Indonesia in early 2025. Anticipated products include the Honor Magic V3 foldable phone, the Honor 200 Pro, and the Honor X9c 5G.
Baca juga: Honor Magic V3 Resmi Masuk Indonesia, HP Lipat Tipis Harga Rp 29 Juta
