PUBG Maker Krafton Invests $70 Million in AI Infrastructure
Krafton, the company behind popular games like PUBG: Battlegrounds and Hi-Fi Rush, announced today it is shifting its focus to become an “AI-first” developer and will invest $70 million in a new GPU cluster.
The substantial investment, revealed on 2025-10-23, will be used to build a high-performance computing infrastructure designed to accelerate the implementation of “agentic AI” across Krafton’s game development pipeline. This move signals a broader industry trend of game developers leveraging artificial intelligence to enhance game creation and player experiences. The company intends for the cluster to serve as the foundation for these advancements.
Krafton plans to utilize the new infrastructure for a variety of AI-driven applications, including enhancing non-playable characters (NPCs), creating more dynamic game worlds, and personalizing player experiences. This investment comes as the gaming industry increasingly explores the potential of AI to streamline development processes and offer more immersive gameplay. For more on the growing role of AI in gaming, see resources from Game Developer.
The company’s decision to prioritize AI development follows a period of strategic acquisitions and internal restructuring. Krafton recently faced scrutiny regarding the development of Subnautica 2, but remains committed to delivering innovative gaming experiences. You can learn more about Krafton’s portfolio of games on their official website.
Krafton officials stated the GPU cluster is expected to be fully operational in the coming months, and will be a key component in the company’s long-term strategy for AI integration.
- Krafton is now an ‘AI-first company,’ will spend $70 million on a GPU cluster to ‘serve as the foundation for accelerating the implementation of agentic AI’ PC Gamer
- PUBG maker Krafton is turning into an ‘AI first’ developer The Verge
- Still embroiled in Subnautica 2 drama, PUBG and Hi-Fi Rush owner Krafton announces it’s an “AI first” company now as it plans to spend $70 million on the tech GamesRadar+
- Hi-Fi Rush Studio’s New Owner Reveals $69 Million Plan To Become ‘AI First’ Kotaku
- PUBG Publisher Invests $70 Million To Become “AI-First” Company GameSpot
