Nelly Makes Surprise Return to Egyptian Advertising Scene Alongside Tamer Hosny
Egyptian superstar Tamer Hosny is dominating the Ramadan 2026 advertising season, appearing in three major campaigns spanning telecommunications, charitable work, and a collaborative artistic project featuring a host of prominent figures from the entertainment industry.
Adding to the buzz, veteran Egyptian actress Nelly is making a highly anticipated return to the screen after an eight-year absence. She stars in a new advertisement for a leading telecommunications company alongside Hosny, who appears with his mother and children for the first time. The ad, described as having a warm, family atmosphere, also features Saint Levant and Mohamed El-Shenawy, according to Sayidaty.
The return of a beloved figure like Nelly signals a trend toward family-focused advertising during the holy month, a common theme in regional campaigns. Hosny is also featured in a campaign for a telecommunications company with Palestinian rapper Saint Levant, as reported by Akhbar El Yom.
Hosny also appears in an advertisement with the Al Ahly Bank of Egypt, breaking with the bank’s traditional Ramadan advertising approach, according to Al Taamir.
The actress is described as “the affectionate one” by Hosny, and he noted her early support of his talent, as reported by Al Masry Al Youm. The widespread presence of artists’ family members in Ramadan 2026 advertising campaigns suggests a broader industry shift toward relatable and heartwarming content.
