Toyota is extending the reach of its newly unveiled GR GT sports car beyond the showroom adn onto virtual roads. The high-performance vehicle, born from Toyota Gazoo racing’s (TGR) motorsport ambitions, will debut in the upcoming *Forza Horizon 6* game, set to launch May 19 on Xbox and PC, and later on PS5 [[3]]. This move reflects a growing trend of automakers utilizing popular video games to generate excitement and showcase their latest automotive innovations to a broad audience [[1]], [[2]].
Toyota’s recently unveiled GR GT sports car is set to make its gaming debut in 2026. The announcement signals a growing trend of automakers leveraging the popularity of video games to showcase their latest designs and technology.
Featured in a Popular Racing Game
The GR GT, alongside the GT3 model, embodies Toyota Gazoo Racing’s (TGR) commitment to continuous improvement through motorsport. It will be featured prominently in the latest installment of Microsoft’s popular street racing franchise, Forza Horizon 6. An illustration released alongside the announcement depicts a red GR GT set against a distinctly Japanese backdrop, complete with Mount Fuji and blossoming cherry trees.
Toyota first unveiled the GR GT globally in Tokyo in December of last year, alongside its racing counterpart, the GR GT3. The GR GT is designed as a homologated street car, furthering Toyota’s philosophy of developing vehicles directly informed by its racing efforts.
Forza Horizon 6 Noticia / Toyota
Toyota Gazoo Racing’s Broad Competition Portfolio
Toyota Gazoo Racing (TGR) encompasses all of Toyota’s motorsport activities, including participation in the World Endurance Championship (WEC), the World Rally Championship (WRC), and the Rally Dakar. The team also competes in events such as the 24 Hours of Nürburgring, Super GT, and Super Formula in Japan, as well as NASCAR in the United States.
Toyota has achieved numerous victories in recent years across Dakar, WEC, and WRC, reflecting the company’s belief that motorsport is integral to its strategy of continuous vehicle improvement. This commitment to racing translates into performance-focused road cars like the Toyota GR Supra, Toyota GR Yaris, Toyota GR86, and GR SPORT versions of the Yaris, Corolla, Corolla Touring Sports, Toyota C-HR, RAV4, and Hilux.
