U.S. video game console sales experienced a notable downturn in November, marking the worst performance for the industry as 1995 [[1]]. Just 1.6 million consoles were sold, according to data from Circana, as rising prices and evolving consumer habits reshape the market. the slump arrives during a critical shopping period typically boosted by Black Friday deals, signaling potential headwinds for the industry heading into the holiday season. This report details the specific consoles impacted and key factors driving the decrease in sales.
U.S. hardware sales experienced their worst November since 1995, with a total of 1.6 million consoles sold, according to data from Circana’s Mat Piscatella. The decline comes as the gaming industry continues to evolve with new technologies and business models.
The drop in sales coincides with a record high average hardware price of $439, an 11% increase year-over-year, potentially impacting consumer purchasing decisions. PlayStation 5 led the market in November for the first time since the launch of the Nintendo Switch 2, which secured second place, while NEX Playground performed strongly in unit sales and Xbox in revenue.
Key Data:
Other content in this category:
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Total hardware sales in November (U.S.): 1.6 million units
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Worst November since: 1995 (1.4 million units)
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Average hardware price: $439 (November record high)
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Year-over-year increase in average price: +11%
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Best-selling console in November: PlayStation 5
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Second-best selling console: Nintendo Switch 2
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Third in unit sales: NEX Playground
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Third in hardware revenue: Xbox Series
The data provides a snapshot of the current market dynamics as the industry heads into the holiday season. More sales data will be closely monitored in the coming weeks.
