Hornets Conclude Charleston Training Camp, Future Return Undecided

The Charlotte Hornets wrapped up their preseason training camp in Charleston, South Carolina, today, with team officials praising the experience but stopping short of guaranteeing a return for 2026, a move that could impact the team’s efforts to expand its regional fanbase.

The Hornets held their camp at The Citadel’s McAlister Field House, concluding with an exhibition loss to the Oklahoma City Thunder on October 5th. The Citadel received $25,000 for hosting the team. Hornets coach Charles Lee emphasized the importance of connecting with fans throughout the Carolinas, stating, “We’re based in Charlotte, but I think it’s important that we kind of reach all of our fan base throughout the Carolinas.” This outreach is particularly significant given the growing population of individuals relocating to the South from metropolitan areas with established NBA followings.

Beyond the logistical benefits of the location, team executives see a potential opportunity to cultivate a broader following beyond the Charlotte metropolitan area. The Hornets recently launched “Impacting the Carolinas,” a tour that included a $25,000 grant to the Boys & Girls Clubs of the Crescent Region to fund a new computer lab. Chief Business and Revenue Officer Mike Behan stated the team views itself as “a Carolinas NBA team” and is “excited about continuing to build the brand across the entire Carolinas.” This strategy mirrors successful regional expansions seen in other professional sports, like the growing popularity of Major League Baseball in the Southeast.

While the Hornets’ commitment to a long-term presence in Charleston remains uncertain, officials indicated they will evaluate the success of this year’s camp and consider all factors before making a decision about future training locations. The team opens its regular season October 22nd at home against the Brooklyn Nets, and will continue its “Impacting the Carolinas” initiative throughout the fall.