Eōs Fitness Acquires Majority of Gold’s Gym Southern California Locations
Gold’s Gym, the iconic fitness brand, has agreed to transfer ownership of more than 20 Southern California locations to Eōs Fitness, a Dallas-based gym operator, in a deal finalized yesterday, October 30, 2025.
The acquisition, impacting gyms across Beverly Center, Hollywood, Long Beach, and Santa Barbara, allows Eōs Fitness to significantly expand its presence in the region, aiming for 50 locations by year-end. Gold’s Gym will retain ownership of its original and historically significant Venice Beach location, opened in 1965 and renowned as a bodybuilding landmark. This move signals a shift in the Southern California fitness landscape, potentially increasing competition and altering consumer options.
According to a company news release, Gold’s Gym co-chief executive Danny Waggoner stated, “Gold’s Gym has always been a leader in health and fitness, and this decision marks a huge step forward for the brand, our franchisees and our members. We are pushing the brand into a new era while remaining true to our heritage.” The sale was completed with brothers Angel and Willy Banos, long-time franchisees, and Eōs Fitness chief executive Rich Drengberg, a former Gold’s Gym employee, facilitating the transition. Interested in learning more about the history of fitness franchising? Franchise Direct offers a comprehensive overview.
Eōs Fitness, operating over 200 locations nationwide under the slogan “Better Gym. Better price,” plans a seamless transition for members, with no interruption to gym access. Gold’s Gym was initially acquired by RSG Group in 2020, and opening a 25,000 square-foot Gold’s Gym franchise currently ranges from $1.7 million to $4.3 million plus a franchise fee, as reported by Gym Membership Fees.
Officials stated the acquisition will allow Gold’s Gym to open up to new franchisees in the region and continue its growth while Eōs Fitness solidifies its position as a major player in the Southern California market.
