A Finnish device that monitors sleep, stress, and over 50 biometric indicators has begun sales in the country as of February 23, officially introducing the smart ring category to the Chilean retail market.
Globally recognized for its continuous monitoring technology and growing international popularity, the Oura Ring 4 officially launched for sale in Chile exclusively through Falabella, available in 19 stores nationwide and at falabella.com.
With more than 5.5 million units sold and a valuation approaching US$11 billion, Oura is now entering the Chilean market as part of its international expansion strategy.
The Rise of the Smart Ring
Smart rings have gained traction in recent years as a more discreet alternative to traditional smartwatches, fueled by increasing interest in continuous sleep, stress, and recovery monitoring. The category is solidifying its position within the technology market focused on health applications.
Oura Ring, in particular, has been a key player in this expansion. Celebrities such as Jennifer Aniston, Kim Kardashian, Cristiano Ronaldo, and Prince Harry have been linked to its employ, contributing to its international visibility. The growing adoption of these devices reflects a broader trend toward preventative health and personalized wellness tracking.
The launch in Chile aligns with Falabella’s strategy of incorporating emerging categories and globally recognized brands into its technology and wellness portfolio. Claudio Sancy, Product Manager at the company, stated: “Being the exclusive retailer of Oura Ring in Chile reflects our commitment to bringing the latest in innovation and the brands that are leading the global market to the country. This launch formally introduces the smart ring category in Chile and strengthens our specialization in technology, and wellness.”
Advanced Technology in a Minimalist Format
The Oura Ring 4 is available in Chile in Titanium and Ceramic editions, combining refined design with research-grade sensors in a lightweight format – 2.55 millimeters thick and weighing between 4 and 6 grams – enabling continuous monitoring day and night.
Powered by its Smart Sensing technology, the ring dynamically adapts to each user’s physiology, offering personalized insights through its mobile application.
Key features include:
● Advanced sleep monitoring (REM, deep sleep, and rest quality)
● Physiological stress measurement
● 24/7 heart rate and heart rate variability
● Blood oxygen levels
● Body temperature trends
● Daily activity tracking
● Battery life of up to 7–8 days
● Water resistance up to 100 meters
● Compatibility with iOS, Android, Apple Health, and Google Fit
Where to Find It
Oura Ring 4 has been available since Monday, February 23, in 19 Falabella stores, including Costanera Center, Parque Arauco, Alto Las Condes, Plaza Oeste, Plaza Norte, Vespucio, Arauco Maipú, Centro, La Serena, Copiapó, Antofagasta, Calama, Rancagua, El Trébol, Concepción Centro, Temuco, Valdivia, Osorno, and Puerto Montt.
It’s also available at falabella.com, where customers can access specialized advice and an integrated shopping experience between physical stores and digital channels. Prices in Chile start at $419,000, depending on the model and finish.
