Mounir Kaddouri’s ‘Après moi le déluge’ Kicks Off New ‘ON FILME’ Initiative Amid Industry Turmoil
The audiovisual landscape is facing a period of significant uncertainty, but a new project is stepping forward to navigate the chaos. The “ON FILME” initiative has officially launched, spearheaded by Mounir Kaddouri’s work, “Après moi le déluge,” which seeks to carve a path forward in a challenging media environment.
The debut of this initiative arrives during a time of intense scrutiny regarding the current state of the audiovisual sector, with some critics describing the situation as a total disaster. As industry professionals question the future of television and where the medium is headed, the “ON FILME” project represents a strategic attempt to revitalize production.
This shift in strategy may be a response to evolving viewer habits. Highlighting the disconnect between traditional programming and modern audiences, Katia Gagnon pointed out that the public is seeking a new direction, stating, “They want something else.”
The launch of “ON FILME” adds a layer of hope to a year defined by systemic challenges, suggesting that the way forward for television may lie in bold, new creative initiatives.
