XYZ has officially launched its new product lineup, marking a significant entry into the competitive PC hardware market. The debut includes the Aurorax 100 Pro chassis, the Thermax 6 Pro Duo air cooler, and the Hypervolt 1000W power supply, all unveiled during CES 2025 in Las Vegas. The company, founded in 2007 by hardware engineers, rebranded as XYZ in 2021 with a focus on elevating the PC user experience through minimalist design and integrated performance.
The Aurorax 100 Pro features a panoramic tempered glass panel with a screw-free sliding mechanism for easy internal access. It includes pre-installed A-RGB PWM fans and supports flexible mounting of a customizable smart LCD display, which can be positioned on the side or front panel to show real-time system metrics or personalized animations via XYZ’s proprietary software. The chassis is designed for optimal airflow with bottom mesh ventilation and is ready for high-end liquid cooling setups, accommodating radiators up to 360mm in length.
Under the hood, the system is powered by the Hypervolt 1000W power supply, which carries an 80 Plus Gold certification and is part of XYZ’s newly introduced Hypervolt series. Paired with the Thermax 6 Pro Duo cooler—a dual-fan air cooling solution—the setup aims to deliver stable performance under heavy workloads while maintaining low noise levels. Additional Vortex Pro inverted fans can be installed at the base of the case to further enhance airflow dynamics.
XYZ emphasizes broad hardware compatibility, ensuring the Aurorax 100 Pro supports latest-generation motherboards, GPUs, and storage configurations without constraints. The brand’s design language relies on clean white and black accents, highlighted by customizable RGB lighting, sharp edges, and a minimalist aesthetic intended to appeal to creators, gamers, and PC enthusiasts seeking both performance and visual refinement.
The launch reflects XYZ’s strategy to unify its product ecosystem under a cohesive design philosophy, leveraging years of engineering experience to challenge established players in the enthusiast PC segment. With availability beginning in select markets, including Argentina, the company aims to expand its footprint through direct retail and partner channels.
